Design and Food

IKEA’s take on a baking recepie book. Done as part of branding, or rather as a natural connect to the kitchen appliances supplied by IKEA.
Beautiful looking pics despite not knowing the names of most of them, had a very satiating experience….I’m hopeful that our own Samosa, Jalebi, Appam and punugulualso receive this love and attention.

Yes, Design does make a difference, and it could be edible!


We let ourselves be inspired by high fashion and Japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colorful stage. And when you turn the page you see the fantastic result



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