Delight and Joy
When a simple object is reinterpreted to create a whole new meaning, and actually makes sense in usage while giving a message, and having fun at it!
The Leaf tie is easy to use. It is simply used in the same manner as the cable-tie. All you have to do is wrap the Leaf Tie around the loose cables. The design of the Leaf tie makes the cables look like wrapped twigs. For young children or people that live in the city that tire from the artificially modern environment, the Leaf tie can for a short while let them experience a hint of nature.
– description from the Lufdesign site
Now it may actually look insignificant when you look at the array of cables and the cable management solutions that promise to solve all those problems for you. But then, the simplicity, and the delight it brings cannot be mistaken. There are many a products that works fine, and there should be more product that should make you smile. This does!
As Don Norman says about Visceral Design, “Visceral design is what nature does, it is biologically prewired! Visceral design is about how things look, feel and sound – the world of blue skies and apple pie” and the leaf ties fits like a T there. And yes its only $7 a pack, and profits made from this product are used to benefit causes for ecology campaign.
Also check out “Fork and Cream Sauce” at http://www.lufdesign.com/.